Nov 13, 2009

iLounge Pavilion at CES 2010 to House iPod and iPhone Product Vendors

For the first time at the International Consumer Electronics Show (CES), the dedicated iLounge Pavilion will give iPod and iPhone third-part manufacturers a chance to showcase their products within the exhibit.

"Debuting at the 2010 CES, this pavillion will for the first time give iPhod and iPone vendors their own dedicated, prominent stage at the world's largest trade show for consumer technology," iLounge's Charles Starrett explains.

"We are excited to announce that iLounge and CEA are partnering on this dynamic new CES pavilion," said Gary Shapiro, president and CEO, CEA. "The accessories market, driven by the popularity of iPods, iPhones, and other MP3 and smartphone technologies, will grow this year to a nearly $15 billion market. This new pavilion is one more innovative way the 2010 CES will be the epicenter of consumer technology."

"iLounge is proud to be working with CEA and the world's leading iPod and iPhone developers to fulfill a common goal," said Jeremy Horwitz, editor-in-chief, iLounge, "to give these exciting companies and products a prominent stage at the center of the industry's most important technology trade show. We are especially glad that readers, exhibitors, and retailers will finally be able to find all of the best new iPod and iPhone products of 2010 in one excellent place."

"The space has been established and the wait/priority list for the pavilion is now open," said Karen Chupka, senior vice president, events and conferences, CEA. "We believe that CES attendees will make this pavilion a 'must-see,' and based on early inquiries we think this area, already set for thousand of square fee, will very rapidly sell out."

While it had been rumored by a few sites that Apple themselves would be making an appearance at CES 2010, this goes againts their own reports that trade shows are not in their best interest.

As Macworld 2009 wrapped up, whispers of an "Apple lounge" were beginning to appear, which later got published as near certainties that Apple would be exhibiting at the event. We remain scepticle that Apple will show up, however the newly announced iLounge Pavilion does fall in line with what we heard a few weeks back. It is entirely possible that the murmurings of an Apple Lounge led to some confusion in thinking Apple would be there. Either way, the iLoung Pavilion will be a welcome addition to CES.

By Aviv,

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